Under the new standards, the best grade is "Thai Hom Mali" rice, targeting the upper market. To qualify as such, the grain must have at least 92% of Thai hom mali. The second grade, called "Thai jasmine rice", "Thai fragrant rice" or "Thai aromatic rice", is a fighting brand aimed at competing with neighbouring countries such as Vietnam amd Cambodia. It must have at least 80% of Thai fragrant rice and not more than 20% of amylose content. Customers who want fragrant rice with specifications other than the previous two types can place custom orders as needed, she said.

Source: Bangkok Post November 17, 2016 11:25 UTC